Shell unveils the first service station robots in Europe

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BellaBot and KettyBot are the latest additions to the company’s services for customers at its WrzeÅ›nia forecourt.


Shell has set up two robots for its WrzeÅ›nia petrol station in Poland. BellaBot and KettyBot have joined the site’s current staff to provide convenience services to customers and enhance its retail experience. As the company indicates, they are the first of their kind to be deployed on a forecourt in Europe.

“Once again this year, as Shell Polska, we are launching a pioneering solution on the Polish market, this time as part of a non-fuel offer. In October of this year we launched the Shell-IONITY Fast Charging Stations and now we are introducing automated delivery of table orders to bistro stations. This is a unique offer for customers, not only in Poland but also in Europe. We are convinced that this will help us to further improve the quality of service, meet customer expectations and make their stay at our station more attractive, ”said Monika Kielak- £ okietek, Head of Petrol Stations and Business Development at Shell Polska.

The two robots are equipped with 3D sensors and a new modular chassis which allows an immediate reaction of 0.5 seconds to any obstacles. While BellaBot focuses on delivering products ordered by customers directly to their tables, KettyBot advises them on ongoing promotional campaigns.

“It should be noted that until now, products ordered in the bistro area of ​​Września station were collected by customers in person and promotional campaigns were displayed on LCD screens. I am extremely proud of my team, which works constantly and successfully. on the innovations of our offer, ”added Kielak- £ okietek.

BellaBot can communicate with customers at the table and notify them of their orders and table number via voice notifications and using flashing lights on the tray to entice them to pick up their meal. Voice, light and touch interaction functions with multimodal AI are also available. It is designed to deliver four commands at once, stopping at any angle and moving away as soon as it detects an obstacle.

As for the KettyBot, its main working area is the shop section of the Shell station in Września. The system is programmed to welcome customers and inform them of current promotional actions as well as to encourage them to use the catering department, while being able to guide them there.

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