After returning to the country last year, the oil company expanded its fuel distribution network to meet its goal of opening 100 stations in five years.
Last October, Shell announced its return to Ecuador via the company EnergyLíder, which is currently in charge of operating the brand’s service stations throughout the country. As part of its expansion strategy, the company opened six new forecourts to complete its plans to open a total of 100 locations over the next five years.
The brand had only two stations operating in the country in total, but with the new openings in the cities of Guayaquil and Quito, they will total eight installations. By the end of the year, the company plans to open 30 locations as part of its positioning strategy.
Sales projections for the new openings involve approximately more than 1,200,000 gallons of fuel per month from an estimated 300,000 customers per month, as local news site El Universo reports. The brand returned after a 15-year absence and established an ambitious growth plan involving new locations in other cities such as Manta and Machala.
“We strive to offer Ecuadorians a unique experience based on high service standards, not only in fuel but also in everything that Shell will bring to its service stations at very competitive prices,” said Diego Endara, President of EnergyLíder, as indicated. by local media.
EnergyLíder currently operates around 30 stations of various brands in a market with a total of 17 traders. Depending on its location, the average sales volume of a site is 150,000 gallons. Regarding the Shell brand specifically, the company said its expansion plans not only involve the construction of new sites, but also the renaming of other facilities that currently operate under other brands.