Blond Designs Fossil Fuel Free Reusable Wrap for Dizzie


Blond recently partnered with zero-waste grocery service Dizzie to launch its fossil fuel-free reusable packaging. The redesign will reduce the carbon footprint of the Dizzie brand and help remove 114 billion pieces of plastic from supermarket shelves.

Blond has created reusable and refillable packaging that is both durable and 100% recyclable at the end of its life. Consumers can buy their essentials without any packaging waste by using the reusable jars. They can then be decanted, stored and then collected and washed by Dizzie.

Looking at the principles of the circular economy, Blond conducted holistic research on the packaging landscape and worked with Dizzie to design a packaging system that would ultimately save warehouse space and reduce the carbon footprint of deliveries.

Blond designed the packaging using a biocomposite composed of wood fibers (a by-product of the forestry industry) and bio-PP (made from waste and residual oils). This means that Dizzie pots are made from 98% renewable materials. They are designed to withstand up to 200 reuse cycles and all parts are 100% recyclable. When they finally reach the end of their life, they are sent back to the manufacturer to be broken down into raw material to remake the pots, facilitating a closed-loop system.

Taking inspiration from the stacking format of a bento box, Blond designed Dizzie’s new packaging to stack vertically. All three pot sizes are sized in thirds, so the height of three small pots equals one large pot, allowing the pots to stack in many combinations and still achieve the same overall height. A groove detail in the lids matches the base profile of the jars, ensuring they can be securely nested together. This helps organize containers in customers’ closets and allows for safe and efficient transportation – a custom carrier bag is designed to hold a specific number of jars holding them in place from top and bottom, and is used for delivery and returning customers. .

In terms of logistics, Blond has designed the jars to allow simple and efficient cleaning when returning to the warehouse, while being economical to manufacture. The jars can nest efficiently when empty, saving warehouse space and reducing the carbon footprint of transporting them. Efficient design and material selection combined with EU production ensures that Dizzie jars have the smallest possible carbon footprint and shift savings to reusable packaging.

Pictures: Courtesy of Blond


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